The Legacy Centre Speaker Series with Mary Beth West
Fri Sep 8, 2017
The Legacy Centre Speaker Series with Mary Beth West
"Building Your Brand on the Rock of Transparency, Truth & Trust" presented by Mary Beth West, Principal of Mary Beth West Communications, LLC
Live Wisely Series
“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock...” Matthew 7:24-27
What rock are you building on?
Rains come. Winds blow. Things happen beyond our control in life and business. It’s a recurring theme, both inevitable and even tragic at times, as we have witnessed most recently with the floods wreaking havoc across Texas. People’s lives and businesses have been turned upside down, and yet, almost instantaneously, we see the country rally to help them rise again. It’s who we are as Americans. You could say it’s our brand.
But what is it that empowers strong brands to weather the storms of business and stand firm for generations?
While many businesses tend to view their brands through the lens of inanimate objects – a logo, their physical product, or promotional tactics like websites or brochures – the reality is human relationships and the feelings they inspire are what bind companies to those they depend on for survival. Their employees, customers, suppliers, investors, community members, the media, and others are the heart and soul of their brand story.
So how do you drive those relationships positively, productively, and for long-term benefit?
Join communications strategist Mary Beth West as she shares real-world examples to reveal the fundamentals of brand relationship-building, focusing on the power of transparency, truth-telling, and trust – critical factors in today’s digital communications and social media environment.
Meet Our Speaker: Mary Beth West
Mary Beth West, APR, has managed her Blount County strategic communications firm, Mary Beth West Communications, LLC, for nearly 15 years, building her firm’s reputation on helping clients achieve brand communications with competitive impact.
As the first honoree to be named the University of Tennessee’s Public Relations Alumnus of the Year, Mary Beth has worked throughout her career to advance both the academic and professional-practice aspects of the public relations field. Her clients include Hickory Construction, Hospitality Solutions, the Smoky Mountain Tourism Development Authority, Robert Campbell & Associates, and several economic-development initiatives across Tennessee.
In October 2017, Mary Beth will be inducted in the Public Relations Society of America’s College of Fellows at PRSA’s International Conference in Boston.
Coffee, light breakfast, and TLC served.
When
Fri Sep 8, 2017
7:15 - 9:00 a.m.
Where
Friedman's Appliances
9296 Kingston Pike
Knoxville, TN 37922