Lunch & Learn Series
The Subject:
Integrated Branding: How coming together will separate you from the pack
Whether you are an entrepreneurial start-up or a multinational corporation, today, more than ever, integrated branding and design can play a significant role in your business' success. Our next Lunch & Learn will offer you an empowering opportunity to hear from experts in brand development who will help you better understand how coming together with your marketing communications can separate your business from the pack.
Brand strategist and college lecturer Josh Loebner will share inspiring stories of how taking a different perspective on your brand can bring together messaging, meaning, and measurable momentum. From foundational ideation to campaign metrics, Josh will walk you through the steps you need to take to ensure you will succeed with your integrated branding efforts.
The Expert:
Josh Loebner’s role as strategist allows him to help craft brand stories and marketing messages for Designsensory’s clients. Always inquisitive, Josh believes that combining research and strategic thinking lays the foundation for powerful goal-oriented design aesthetics.
From Madison Avenue to Knoxville, TN, Josh has helped guide marketing efforts and campaign strategies for national brands including: U.S. Army, Crystal Light, Advil, and Monsanto, as well as local brands including PetSafe, University of Tennessee Medical Center, Mayfield Dairy, and many others.
Josh is an adjunct faculty member of King University, teaching upper-level communications courses, including Rhetoric & Persuasion, Communication Ethics and Mass Communications. He currently serves as diversity coordinator for District 7 of the American Advertising Federation, which represents 23 affiliate advertising clubs and federations in Alabama, Georgia, Louisiana, Mississippi, and Tennessee. Josh's blog brings conviction, visibility, and voice to a rarely discussed topic – Advertising and Disability. The blog has been widely read and commented on by industry leaders, including noted author Al Ries, President of the American Association of Advertising Agencies, Nancy Hill, industry journalist Bob Garfield, and noted speaker and author Seth Godin.
Josh received a Bachelor of Science in Agriculture and Masters of Science in Communications focused on Advertising, both from the University of Tennessee.
Designsensory infuses creative messaging across media - connecting all senses. Together, the Designsensory team of designers, animators, videographers, photographers, editors, programmers, writers, and strategists are stewards of Design Thinking, creating multifaceted branding solutions via diverse platforms.
Lunch Provided.
Note: The Legacy Centre's Lunch & Learn Series is a monthly/bi-monthly educational workshop in a small group setting that gives owners and key employees the freedom to ask questions and seek specialized training from experts on professional topics pertinent to their business success.
When
Thu May 23, 2013
11:30 a.m. - 1:00 p.m.
Where
Designsensory (Centerpoint Commons Bldg 1)
1740 Commons Point Drive
Knoxville, TN 37932